FENDI HOUSE
THE FENDI BRAND WAS ESTABLISHED IN ROME IN 1925. ADELE AND EDOARDO FENDI TOGETHER OPENED THEIR FIRST BUSINESS IN THE SIXTIES, A SMALL ESTABLISHMENT IN WHICH THEY SOLD BAGS AND WORKED THE SKIN HANDCRAFTED.
OVER THE YEARS THEY MANAGED TO TRANSFORM THE OLD WORKSHOP INTO A GLOBAL COMPANY AND A CLASSIC LUXURY BRAND ON A WORLDWIDE SCALE. IN 1965 KARL LAGERFELD IS HIRED TO BE THE CREATIVE DIRECTOR. TODAY, FENDI IS SYNONYM OF QUALITY, TRADITION, EXPERIENCE AND CREATIVITY, NOT ONLY IN THE FASHION INDUSTRY BUT IN ITS HOME COLLECTIONS.